positioning, narrative, and strategy that help brands grow with clarity and focus

my approach is shaped by experience across top-tier marketing agencies such as ogilvy and saatchi & saatchi, and in-house roles in binance, lazada, and cimb bank — spanning high-growth and regulated environments.

what i can help you with

• clarifying brand and product positioning
• shaping core brand narrative and messaging
• crafting market research strategy
• establishing go-to-market and launch strategy
• advising on overall marketing and growth strategy
• pressure-testing growth ideas from both a commercial and regulatory perspective